SXSW 2024 speaker
Connect with Sura.
Book a quick call, connect on LinkedIn or send an email.
SXSW 2024 · Panel
Play as Brand Strategy.
Listen to the full panel · 60 min
Play as Brand Strategy at SXSW with panel friends
0:000:00
Join leaders from Adobe, Lyft, xDisney, and Cogs & Marvel and unpack how the power of play creates brands' most immersive, compelling, and memorable experiences.
Play is hardwired into our brains — the foundation for how we engage, learn, connect, and share. And that doesn't stop as we become adults.
Together, we'll explore how to find your own definition of play, how any brand can embrace it to find new levels to their own story, and develop more meaningful relationships with their audiences. And you KNOW we're gonna have fun.
- Creativity
- Branding
- Date
- March 11, 2024
- Time
- 2:30 – 3:30 PM CT
- Venue
- JW Marriott, Salon FGH · Austin
- Format
- Panel
- Track
- Advertising & Brand Experience
On the panel
- Sura Al-NaimiCEO, HiHelloSura Innovation
- Nikki MartinezSr Brand Marketing Manager, Lyft
- Damon GuidrySenior Event Strategist, Adobe
- Gregory SchramCreative Director – Narrative Lead, Cogs & Marvel