6-week digital masterclass
Unleash your creativity.
For anyone who’s ever said, “I’m not the creative one.”
- Disney innovation
- Creative problem solving
- FourSight analysis
Feeling stuck?
You're missing the create in creativity.
If you said yes to any of these, you're in the right place. There is a better way.
Raise your hand if you've been feeling like…
- Innovation is intimidating and expensive
- I don't have time to try something new
- I'm tired of always being steps behind the competition
- I'm doing what I know should work, but not getting results
- I feel like I'm spinning my wheels
- I want to think outside the box, but I don't know how
- I'm overwhelmed by constant demands for new ideas
- I fear being seen as irrelevant
The curriculum
Your hero's journey,
week by week.
Video lessons, a workbook and live time with Sura, with one theme each week.
Week 1
Be a Creativity Superhero
Whether you know it or not, the way you solve problems is your superhero strength! Seriously. It's what sets you apart when taking on a challenge. It's important you use your powers for good, and know when to pull in others' superpowers to create innovation.
- Accessing your unique approach to creativity so you can harness strengths for success
- Identifying your signals for sabotaging creativity to prevent derailing important missions
- Spotting creativity in others to complement your ideas and innovation
- Talking 1:1 with Sura to set you up for success with the Unleash Your Creativity course
Week 2
Set the Stage for Innovation
There is much confusion and mystery around creativity and innovation, making it often feel expensive or out of reach. Or, something only "experts" can do. No reason it has to be this way!
- Discovering "secrets" so you can start your journey with expert-level understanding
- Getting grounded in creativity fundamentals to remove guesswork
- Turning barriers into enablers to open windows to innovation opportunities
- Understanding the forces that might impede your creativity
Week 3
Align Forces for Good
How do you know if you're solving for the right thing? Putting energy into the 'right' challenge vs the first one you see = bigger impact + saving energy, time and money.
- Avoiding pitfalls of rushing to solutions to save energy, time and money
- Unveiling three tools that ensure you get to the heart of the problem
- Getting everyone on the same page and crystal clear
Week 4
Your Cousin Is Not Your Audience
A groundbreaking solution won't win if it doesn't win with your customer. It won't drive business, and it's honestly where a lot of innovation fails.
- Stepping into their shoes to create solutions that keep them committed
- Diving into competitive-edge methodology for creating future-looking innovation
- Bringing others along so you can together make solutions your customer cares about
- Discussing case studies that show when brands have done this right
Week 5
Find Made-to-Win Ideas
Don't go back to your own experiences to create the familiar. True innovation is often unfamiliar. A little scary. It feels exciting.
- Exposing what sabotages you from coming up with great ideas
- Learning four tools to effectively come up with bold solutions
- Discussing two creative behaviors to keep your mindset primed for new thinking
- Moving ideas forward and helping others sell your solutions for you
Week 6
Confidently Get Those Ideas Out the Door
This week is all about rolling up your sleeves and bravely choosing the solutions that others might not, protecting and nurturing them so you'll feel confident walking them out the door.
- Selecting tools to begin from a place of heart, brain and innovation potential
- Nurturing tools to make the 'crazy' ideas that will be the next big innovation feasible
- Activating behavioral tools to help others get it
Hero stories
“This innovation training saved our Disney marketing team substantial time and money.
One time, we converted a turmoil-stricken project, had all stakeholders in agreement and created one of the single most impactful marketing efforts in the company's history in 2½ months, a more than 30% reduction in time from previous failed efforts. On another project we solved a decade-long challenge to get conversion from people who have a high intent to purchase products to actual sales, with a more than 20% increase over a year. And, the design and creativity process also led to a video that went viral and received 19M views.”
- 30%+
- faster — one of the most impactful marketing efforts in the company's history, delivered in 2½ months
- 20%+
- more conversions in a year, solving a decade-long challenge
- 19M
- views on a video born from the design process
“When I came here I didn't think I was creative or innovative. I believed I didn't have that mindset. After going through this, when I apply these tools, I find I can definitely disrupt. It helps me add more value and helps my clients grow.”
Matt S.Marketing, Sony “Sura's training is a journey of exploring new ways to be more innovative without losing efficiency and focus. We can apply your mix of effective tools & behaviors to our everyday work environment and the personal case studies enriched our understanding of collaboration & leadership. I loved every minute of this outstanding experience.”
ExecutiveHyperloop Technologies “There are thousands of frameworks out there, but many are just confusing or impractical. Sura's process is straightforward and easy to implement while yielding remarkable results. We were able to get our team on the same page, aligned and dreaming together.”
Omar K.Growth Director for start-ups “I didn't realize where I was getting stuck, and I was being so hard on myself until I understood where my creative genius is, and where I can rely on others to help me. This was such a game-changer for my business, as we were able to ship products and projects at a speed we had never been able to do before.”
Katie H.Disney “I am involved with a lot of startups, and I pay a lot for innovative ideas because I have always thought I didn't have that creative capacity. I wanted to figure out how I can come up with my own disruptive ideas, and the tools I was exposed to achieved that goal.”
Rajiv P.Financial services to start-ups “The training showed me something I never knew existed, the picture of the puzzle I didn't know I was building. It's the awareness of the unique creativity skill set within us, it's allowing us to unleash our stuck creative potential. It celebrates our strengths and connects us to our allies — our critical collaborators who get innovation out the door. Greatness takes a village, but it starts within us. The training helped my team unleash the greatness in us to share with the world.”
Heather P.Founder of Techpawlogy
In the room
Where the hero stories happen.
What's included
Everything you need to find your creative brilliance.
By the end of the course, you'll…
- No longer sit back when asked to solve a new problem
- Confidently begin projects, surprised at how quickly you get great solutions
- Show energy for solving challenges — especially the ones that intimidate others
- Feel focused as you work your way through innovation
- Save time and money, and get ideas out faster
- Become the breath of fresh air you or your organization needs
The program
- Lifetime access (for now)
- You'll always have access to the complete Unleash Your Creativity program including every future upgrade to the content. Come back over and over to keep boosting your creativity and innovation game.
- Priceless
- Unleash Your Creativity workbook
- A proven workbook loaded with fun, fast exercises and actionable insights. Take on challenges big and small, solo or in groups — in any aspect of life or work.
- $450
- FourSight analysis + 1:1 call
- Get insights from FourSight's research-backed training used by NASA and Navy Seals. Includes a 1:1 call with Sura to discuss your creative strengths and challenges.
- $600
- Video training modules
- Bite-sized videos with guided assignments that turn theory into action. Learn proven methods to develop the mindset, skills and tools for driving meaningful innovation.
- $9,000
- Community access
- Join twice-monthly deep dives into creative know-how and tap into the community's diverse creative mindsets and strengths.
- Priceless
- Bonus: step-by-step cheat sheet and templates
- $600
- Bonus: Getting Unstuck activity and guide
- Feeling stuck and not sure how to get moving? Review the symptoms and needs guide to quickly find the right tools to get you moving ahead to growth ideas.
- $250
- Bonus: live Q&A with Sura Al-Naimi
- This is your opportunity to ask questions about what you've learned in this training series once a month with peers, and get Sura's expert advice tailored to your business.
- $600
Pricing
Invest in your creative self.
30-day guarantee as you learn. Not vibing, no problem.
Need creativity for your teams?
Bring the whole team.
Live and virtual sessions focused on team or company-wide creative growth. Email teams@hihellosura.com to learn more.
Favorite topics
- Become a more creative & collaborative team
- Understand your team's unique creative problem-solving preferences
- Deliver "make a difference" creative solutions with a simple, no-nonsense approach
- Use agile leadership principles to solve challenges
- Add design thinking to your team's toolkit
- Create a more collaborative and customer-centric team dynamic
Think Differently
Create and action winning ideas in twelve bite-sized lessons.
Frequently asked
Good questions.
How is this course different from other innovation programs?
Unleash Your Creativity is built off sessions Sura led with top companies like Disney, Barilla and Hyperloop — teams of executives, Imagineering, operations, marketing, HR and finance. This course has been tested and experienced — and it works.
What will I take away from Unleash Your Creativity?
You'll get unstuck, think differently and unleash your creativity to create the real change you want. That's what happens when you learn how to master the art of creativity and innovation. But this program is as much about mindset as it is tools and techniques. We're going deep into a way of being in the world so that you can honor your creativity in all aspects of your life where it matters the most.
Does it make a difference if I own my own business or I'm in an organization?
No. It's a mindset, toolkit and process that has been and can be robustly used whether you're in a start-up or a Fortune 500 company, across industries and departments.
Doesn't innovation take a while? I don't know if I have time or budget for these kinds of projects.
The process is modular and flexible, as it can expand and contract to fit the task at hand. Whether you have a one-hour meeting, a three-month commitment, or you're looking to dig deep for the next few years, a $5 to $5 million budget or way more, the mindset, toolkit and process can be adapted to suit your objectives.
Do you offer refunds?
Literally never. But if you take the course and apply what you learn, you won't need one anyway. You'll probably send me a thank you card instead. We also have a 30-day guarantee as you learn. Not vibing, no problem. We got you.